With a heavy heart, we are announcing that our flagship Wardour Street store will not be reopening.⠀⠀
Before Covid struck, our store was a sanctuary and safe eating place which brought so much pleasure to so many people. We shared your joy every time we saw customers with allergies eating our ice creams for the first time (sometimes seeing parents in tears at being able tell their allergic children, at last: "You can have anything you want"). We particularly want to thank our loyal Vegan community for your support, encouragement and ideas. So many precious moments took place inside our store, and we will treasure those memories forever. ⠀⠀
All of our efforts going forward will be on our tubs. Our mission has always been to give everyone - no matter their allergy or dietary preference - the ability to eat 'Free-from' without worry or compromise on taste. Our tubs, available via supermarkets and online, allow that on an even larger scale across the country than our store.⠀⠀
From the bottom of our hearts, we want to thank all of you - our Yoricans - for the incredible support and love you have shown our store from the very beginning. But now, more than ever, we need your support for our tubs. We have so many exciting plans for new flavours and more distribution, but urgently need your help for this to happen. Let’s keep Yorica going... and available to everyone, everywhere!
Our 14-allergy-free & vegan ice cream tubs are available in Waitrose, Holland & Barrett, and Ocado. For full listing information, click here.
Stay safe during this difficult time, and don’t forget to treat yourself.⠀⠀
All our love,⠀⠀
Yorica ❤️ x⠀⠀